We have YOUTH jerseys for the 1st time!
Check out the PARTY CREW collection
Our WINDY VISTA collection is super-colorful!
Are YOU a CHAMPION?
Pogie Lites are IN STOCK!
Adding product to your cart
Say hello to your new favorite kit. The HEX APPEAL collection is designed for cyclists who ride hard, explore local, and look sharp doing it. With its vibrant hexagon pattern in teal, coral, and blues tones, this gear pops on the trail, in town, and everywhere in between.
Each piece combines standout style with top-tier comfort and performance. Whether you're logging miles on Iowa’s trails or grabbing post-ride beers with your crew, HEX APPEAL keeps you cool and comfortable.
Proudly featuring our bicycle tourism tagline “RIDE. STAY. PLAY.”, this line celebrates everything we love about the cycling lifestyle - adventure, community, and discovering what’s just down the road.
⚙️ Dynamic Hex Design – Geometry meets attitude in a pattern that turns heads
🌡️ High-Performance Materials – Lightweight, breathable, and ready for long rides
🧢 Complete the Look – Matching cap and lifestyle options keep the vibe going off the bike
Cycling is more than a ride—it’s a lifestyle. And HEX APPEAL is built for yours.
Offered in: Cycling Jersey • Women’s Tank • Men’s Crew Shirt • Cycling CapCheck out the entire HEX APPEAL Collection.
-- DETAILS --
The Atouran (Crew) Shirt: a fresh take on the classic collared crew shirt by Primal Wear, designed to elevate your cycling experience with style and functionality.
Crafted with the same quality and attention to detail you've come to expect, the Atouran offers a unique twist on our beloved crew shirt design. It's a versatile piece of apparel that seamlessly transitions from the saddle to social outings, keeping you and your crew looking cool and feeling comfortable in any setting.
Some notable upgrades have been made to enhance your riding experience. The angled rear pockets have been replaced with THREE jersey-like pockets providing easier access and much more storage for all your essentials.
We chose a new moisture-wicking fabric this year which is closer to the 2023 crew shirts and weighing at almost 2 ounces lighter than its predecessor and boasting a softer feel against the skin. Say goodbye to snags - the Atouran's texture is more jersey-like, durable and resistant to wear and tear compared to 2024 crew shirt fabric.
Fit is key, and we've ensured that the Atouran stays true to size for a comfortable and flattering silhouette. If you wear a Large Jersey, you'll want a Large Atouran. Rest assured that your Atouran will fit just right, offering freedom of movement without any unnecessary bulk.
And of course, the signature snaps remain unchanged, delivering the same reliable functionality you know and love.
Elevate your cycling wardrobe with the Atouran—a modern classic that's as at home on the bike as it is off.
No products in the cart.
