CANTINA CRUISER - the rhythm of the ride
PRAIRIE BLOOM - inspired by Iowa’s trails, roads, and open spaces
Play our 'Bank To Bank' - Adventure Bandana Game
Bronze Backroads is inspired by Iowa’s backroads, gravel routes, and trails at golden hour.
Pogie Lites are IN STOCK!
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Take the long way.
The Bronze Backroads collection is inspired by Iowa’s backroads, gravel routes, and trails at golden hour - where the light softens, the roads stretch on, and the miles feel a little more meaningful. The bronze tones and heritage plaid patterns pull from classic, timeworn style, reimagined for riders who prefer backroads over shortcuts.
This collection is about more than the ride - it’s about the experience. The unplanned turns. The quiet stretches. The small-town stops. The stories you pick up along the way. It’s for those who ride not just to get somewhere, but to see what’s out there.
Along the way, don’t forget the essentials:Cash. Cookies. Curiosity.
Because the best routes aren’t always on the map - and the best rides are the ones you didn’t rush.
RIDE. STAY. PLAY.
Check out the entire Bronze Backroads Collection.
-- DETAILS --
The Atouran (Crew) Shirt: a fresh take on the classic collared crew shirt by Primal Wear, designed to elevate your cycling experience with style and functionality.
Crafted with the same quality and attention to detail you've come to expect, the Atouran offers a unique twist on our beloved crew shirt design. It's a versatile piece of apparel that seamlessly transitions from the saddle to social outings, keeping you and your crew looking cool and feeling comfortable in any setting.
Some notable upgrades have been made to enhance your riding experience. The angled rear pockets have been replaced with THREE jersey-like pockets providing easier access and much more storage for all your essentials.
We chose a new moisture-wicking fabric this year which is closer to the 2023 crew shirts and weighing at almost 2 ounces lighter than its predecessor and boasting a softer feel against the skin. Say goodbye to snags - the Atouran's texture is more jersey-like, durable and resistant to wear and tear compared to 2024 crew shirt fabric.
Fit is key, and we've ensured that the Atouran stays true to size for a comfortable and flattering silhouette. If you wear a Large Jersey, you'll want a Large Atouran. Rest assured that your Atouran will fit just right, offering freedom of movement without any unnecessary bulk.
And of course, the signature snaps remain unchanged, delivering the same reliable functionality you know and love.
Elevate your cycling wardrobe with the Atouran - a modern classic that's as at home on the bike as it is off.
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