"One Week. A Thousand Stories."
RAGBRAI 2025 was one for the books. We reconnected with old friends, made plenty of new ones, and shared stories with thousands of riders, locals, support crews, and curious onlookers along the way. It’s a long week - no doubt - but every hour reminded us why Iowa is one of the coolest places to ride, explore, and call home.
This year’s route didn’t pull any punches - heat, rain, and headwinds - but you crushed it. We saw the grit, the grins, and the high-fives. You rolled with heart, and it showed. Some days stung, but you powered through. And let’s be real - you’re already planning next year, aren’t you?
A huge shout-out to RAGBRAI leadership, local volunteers, law enforcement, and every town that welcomed the ride with open arms. The behind-the-scenes effort is massive, and we’re proud to be a small part of something so big, so special, and so uniquely Iowa.
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Why Small Batch Still Matters
At BIKEIOWA, we keep it intentional - and small. Every item we bring on the road during RAGBRAI is part of a limited run, with most styles capped at 100 pieces or less. We rarely go over 200 per design, which means what you see is what you get… and what you get is something special.
Some styles fly off the racks. Others hang around a little longer. After the ride, we count what’s left and post it online - sometimes at a nice discount. But with limited sizes and stock, once they’re gone, they’re really gone.
We love creating gear that reflects Iowa’s cycling culture - and we’re proud to keep it personal, unique, and just a little bit rare. Thanks for riding with us (and wearing us) year after year.
Our online store has re-opened - Shop Now
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2025 Collections
- PLAIDITUDE -A little attitude. A lot of plaid. Only Crew shirts available
- GREEN MACHINE -Turn heads on the trail, at the bar, or on the podium with one of our boldest designs yet.
- CYCLEDELIC RAINBOW -Ditch the dull and crank up the color! Inspired by vintage psychedelia and modern nightlife energy
- HEX APPEAL - Your're too HEXY for this shirt!
- RIDE.STAY.PLAY. -Proudly featuring our bicycle tourism tagline “RIDE. STAY. PLAY.”, this line celebrates everything we love about the cycling lifestyle - adventure, community, and discovering what’s just down the road.
- BIKEIOWAN - two designs - "Ride Like a Local" and "Rooted in the Heartland".
- TAKE FLIGHT - Rural edition - Flying Pig - Youth sizes only
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Welcome to the next evolution of BIKEIOWA.
We were proud to highlight everything Iowa has to offer when you RIDE. STAY. PLAY.
Thanks to everyone who stopped by, grabbed a flyer, and got inspired. We had a blast sharing the trailer - and the ride - with you.
Look for the Expo Trailer at other events!
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BIKEIOWA: We Are More Than Just T-shirts
BIKEIOWA apparel is only a small part of what we do. Here’s a glimpse of our broader impact:
- Hosting the Largest Cycling Event Calendar in the Midwest: We promote over 1,000 annual rides, races, and charity events.
- Organizing Diverse Cycling Events: From gravel and cyclocross to mountain biking and cruisers, we organize rides, training, races, and clinics.
- Showcasing Iowa: We highlight trails, cities and bicycle-friendly businesses across the state.
- Grassroots Advocacy: Working with the Iowa Bicycle Coalition and other advocacy groups, we strive to make Iowa safer for cyclists.
- Sharing News and Reviews: We provide cycling news, features and reviews from all over Iowa.
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RAGBRAI Inspection Ride: Ensuring the route is safe each June by riding the entire route, meeting with committees, educating business owners and inspecting the road and traffic patterns.
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Annual Des Moines Ride of Silence: Honoring fallen cyclists (commemorating 21 years in 2025). See 2025 event.
- Iowa Bike Shop Tour: Participating in the December tour to visit each bike shop in the state in one week.
- Enhancing Trails and Roads: Collaborating with local governments, conservation, and parks departments to make our trails, bike lanes, and roads safe, connective and as bike-friendly as possible.
- Promoting Local Shopping: Supporting local bike shops and businesses.
- Marketing Iowa Bicycle Tourism: Encouraging everyone to Ride. Stay. Play. #staycation.
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Developing Innovative Products: such as Pogie Lites and the BANDito Sling which have sold world-wide and still made in Iowa.
- Connecting Communities: linking 1,036 Iowa communities and 368 trails with cyclists all over the world since 2001.
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Our Partners
A shout-out to Primal Wear, T-shirt Graphix and Bike Rags. These are our partners who help us make the designs and apparel that you love!
Our newest partner - Travel Iowa® - the go-to resource for discovering Iowa’s trails, towns, and hidden gems - making it an essential hub for anyone planning a bicycle adventure across the state.
Also our Sponsors - These are the Bicycle-Friendly businesses who advertise with us. The bike shops, bars, breweries, cities, clubs, trail orgs and service providers like jewelers, insurance, financial advisors, accountants, lawyers and event a bail bondsman!
A HUGE Thanks to Tyler and Serena for overseeing the booth space and set-up this year! Also to Mary, Melissa, Katie, Barbara, Jenna, Cyndy and Vonfor volunteering prior to and during the week!
RAGBRAI and the Iowa Bicycle Coalition also play a big part in what we do throughout the year.
We couldn't do what we do without them all. Please support them as they support us!
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Thank you for being part of our journey - RIDE.STAY.PLAY. and RIDE SAFE!
Scott, Tyler & Serena