We have YOUTH jerseys for the 1st time!
Check out the PARTY CREW collection
Our WINDY VISTA collection is super-colorful!
Are YOU a CHAMPION?
Pogie Lites are IN STOCK!
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Ditch the dull and crank up the color with CYCLEDELIC-RAINBOW! Inspired by vintage psychedelia and modern nightlife energy, this high-contrast, high-octane, high-vibe design is built for riders who light up every road, trail, and brewery stop along the way.
From the sharp rainbow gradients to the electric yellow BIKEIOWA logo, this piece doesn’t whisper - it shouts.
🔺 Psychedelic-Inspired Pattern with full-spectrum color
💨 Performance Fit for active comfort and airflow
🧵 Branded Details inside and out, including hidden pocket art
🟡 High-Visibility Logo in electric yellow
From gravel rides to social spins, the CYCLEDELIC-RAINBOW is for those who bring color to every ride.
Offered in: Women's Jersey • Women’s Tank • Men's Jersey • Cycling CapCheck out the entire CYCLEDELIC-RAINBOW Collection.
-- DETAILS --
The Atouran (Crew) Shirt: a fresh take on the classic collared crew shirt by Primal Wear, designed to elevate your cycling experience with style and functionality.
Crafted with the same quality and attention to detail you've come to expect, the Atouran offers a unique twist on our beloved crew shirt design. It's a versatile piece of apparel that seamlessly transitions from the saddle to social outings, keeping you and your crew looking cool and feeling comfortable in any setting.
Some notable upgrades have been made to enhance your riding experience. The angled rear pockets have been replaced with THREE jersey-like pockets providing easier access and much more storage for all your essentials.
We chose a new moisture-wicking fabric this year which is closer to the 2023 crew shirts and weighing at almost 2 ounces lighter than its predecessor and boasting a softer feel against the skin. Say goodbye to snags - the Atouran's texture is more jersey-like, durable and resistant to wear and tear compared to 2024 crew shirt fabric.
Fit is key, and we've ensured that the Atouran stays true to size for a comfortable and flattering silhouette. If you wear a Large Jersey, you'll want a Large Atouran. Rest assured that your Atouran will fit just right, offering freedom of movement without any unnecessary bulk.
And of course, the signature snaps remain unchanged, delivering the same reliable functionality you know and love.
Elevate your cycling wardrobe with the Atouran—a modern classic that's as at home on the bike as it is off.
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