We have YOUTH jerseys for the 1st time!
Check out the PARTY CREW collection
Our WINDY VISTA collection is super-colorful!
Are YOU a CHAMPION?
Pogie Lites are IN STOCK!
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Meet PLAIDITUDE (/ˈpladəˌto͞od/) - our newest casual cycling shirt that blends the clean look of a button-up with the functionality of a jersey. This crew shirt features a bold, purposefully offset blue-and-orange plaid pattern that gives a nod to classic style while rolling strong into modern comfort.
"Ride not Required" when wearing this! Perfect for on the bike and beyond. From post-ride beers, gravel grinds, urban cruises to just looking dang good at your kid's soccer game, mowing the lawn or perusing the aisles at Home Depot.
3 rear jersey-style pockets for your ride essentials (with elastic where it counts and none where it don't)
Snaps down the front for quick on/off
Short sleeves & breathable fabric for that laid-back, all-day-wear feel
Offered in: Unisex Crew Shirt (sorry, no other styles right now)DRAFT NOTE: 5.19.25 10:50am - This is a draft rendition. It will be very close to this, but we will update it with the final version soon!
-- DETAILS --
The Atouran (Crew) Shirt: a fresh take on the classic collared crew shirt by Primal Wear, designed to elevate your cycling experience with style and functionality.
Crafted with the same quality and attention to detail you've come to expect, the Atouran offers a unique twist on our beloved crew shirt design. It's a versatile piece of apparel that seamlessly transitions from the saddle to social outings, keeping you and your crew looking cool and feeling comfortable in any setting.
Some notable upgrades have been made to enhance your riding experience. The angled rear pockets have been replaced with THREE jersey-like pockets providing easier access and much more storage for all your essentials.
We chose a new moisture-wicking fabric this year which is closer to the 2023 crew shirts and weighing at almost 2 ounces lighter than its predecessor and boasting a softer feel against the skin. Say goodbye to snags - the Atouran's texture is more jersey-like, durable and resistant to wear and tear compared to 2024 crew shirt fabric.
Fit is key, and we've ensured that the Atouran stays true to size for a comfortable and flattering silhouette. If you wear a Large Jersey, you'll want a Large Atouran. Rest assured that your Atouran will fit just right, offering freedom of movement without any unnecessary bulk.
And of course, the signature snaps remain unchanged, delivering the same reliable functionality you know and love.
Elevate your cycling wardrobe with the Atouran—a modern classic that's as at home on the bike as it is off.
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