We have YOUTH jerseys for the 1st time!
Check out the PARTY CREW collection
Our WINDY VISTA collection is super-colorful!
Are YOU a CHAMPION?
Pogie Lites are IN STOCK!
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Turn heads on the trail, at the bar, or on the podium with the Green Machine, one of BIKEIOWA’s boldest designs yet. Designed to blend performance and personality, this short-sleeve snap-up features a vivid neon green base with comic-inspired sketch graphics and the unmistakable BIKEIOWA logos on the front and back.
Built for comfort on and off the bike, the Green Machine rocks a relaxed fit, breathable moisture-wicking fabric, and 3 functional rear pockets (NEW for 2025!) - perfect for stashing snacks, tools, or that post-ride cold one. Whether you're pedaling gravel, cruising the trail, or hanging at the after-party, this jersey says you came to ride and have fun doing it.
Check out the entire Green Machine Collection.
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The Atouran (Crew) Shirt: a fresh take on the classic collared crew shirt by Primal Wear, designed to elevate your cycling experience with style and functionality.
Crafted with the same quality and attention to detail you've come to expect, the Atouran offers a unique twist on our beloved crew shirt design. It's a versatile piece of apparel that seamlessly transitions from the saddle to social outings, keeping you and your crew looking cool and feeling comfortable in any setting.
Some notable upgrades have been made to enhance your riding experience. The angled rear pockets have been replaced with THREE jersey-like pockets providing easier access and much more storage for all your essentials.
We chose a new moisture-wicking fabric this year which is closer to the 2023 crew shirts and weighing at almost 2 ounces lighter than its predecessor and boasting a softer feel against the skin. Say goodbye to snags - the Atouran's texture is more jersey-like, durable and resistant to wear and tear compared to 2024 crew shirt fabric.
Fit is key, and we've ensured that the Atouran stays true to size for a comfortable and flattering silhouette. If you wear a Large Jersey, you'll want a Large Atouran. Rest assured that your Atouran will fit just right, offering freedom of movement without any unnecessary bulk.
And of course, the signature snaps remain unchanged, delivering the same reliable functionality you know and love.
Elevate your cycling wardrobe with the Atouran—a modern classic that's as at home on the bike as it is off.
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